BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Date iCal//NONSGML kigkonsult.se iCalcreator 2.20.2//
METHOD:PUBLISH
X-WR-CALNAME;VALUE=TEXT:Eventi DIAG
BEGIN:VTIMEZONE
TZID:Europe/Paris
BEGIN:STANDARD
DTSTART:20181028T030000
TZOFFSETFROM:+0200
TZOFFSETTO:+0100
TZNAME:CET
END:STANDARD
BEGIN:DAYLIGHT
DTSTART:20190331T020000
TZOFFSETFROM:+0100
TZOFFSETTO:+0200
TZNAME:CEST
END:DAYLIGHT
END:VTIMEZONE
BEGIN:VEVENT
UID:calendar.17937.field_data.0@www.ugovricerca.uniroma1.it
DTSTAMP:20260407T213957Z
CREATED:20190228T110532Z
DESCRIPTION:Launching new products based on proprietary technologies is the
  key to success in many firms\, but it still represents a big challenge. A
 ccordingly\, the factors explaining when technologies are more likely to l
 ead to a marketable product are not fully understood yet\, thus calling fo
 r further research on this topic. The present paper addresses this issue b
 y focusing on specific characteristics of technologies - i.e.\, their natu
 re as breakthrough technologies and their generality - which can be consid
 ered as suitable predictors of new product introduction (NPI). Specificall
 y\, we study if and how owning breakthrough and more pervasive technologie
 s affects the likelihood of NPI. Also\, in our research model\, we argue t
 hat the effects of technology characteristics on NPI are contingent upon t
 he degree of R&D internationalisation. We examine this moderating firm-lev
 el factor in a cross-level study design because it is postulated to modera
 te the effects of technology characteristics on NPI at the technology leve
 l. Hypotheses are tested on the basis of a unique and longitudinal sample 
 of 11\,385 patents and 1\,783 trademarks registered at the USPTO in the en
 ergy conservation sector by 696 different companies. Results of hierarchic
 al linear modeling reveal that the likelihood of NPI is positively related
  to the breakthrough nature of inventions\; only when the level of breakth
 rough nature becomes excessively high this effect turns negative. Instead\
 , the technological generality has a negative influence. Finally\, the deg
 ree to which firms internationalise R&D activities negatively moderates th
 ose relationships. Joint work with Holger Ernst (WHU-Otto Beisheim School 
 of Management)\; Antonio Messeni Petruzzelli (Politecnico di Bari) Short b
 io Dr. Lorenzo Ardito is an Assistant Professor of Technology and Innovati
 on Management at the Campus Bio-Medico University of Rome\, also qualified
  to the position of Associate Professor according to the Italian Ministry 
 of Education\, Universities and Research (MIUR). He has been Postdoctoral 
 Researcher at the Polytechnic University of Bari and visiting PhD candidat
 e at the WHU-Otto Beisheim School of Management. His main research interes
 ts concern the analysis of the innovative dynamics underlying the developm
 ent\, commercialization\, and impact of new technologies\, such as green\,
  digital\, and bio- technologies. His studies on this topic are made in co
 llaboration with scholars worldwide and have been published in leading int
 ernational journals (e.g.\, Journal of Business Research\, Technological F
 orecasting and Social Change\, R&D Management\, Business Strategy and the 
 Environment\, Journal of Engineering and Technology Management\, European 
 Management Journal\, European Management Review\, Corporate Social Respons
 ibility and Environmental Management) and conference proceedings. He serve
 s as Guest Editor for many journals (e.g.\, Journal of Knowledge Managemen
 t\, Corporate Social Responsibility and Environmental Management\, Interna
 tional Journal and Technology Management\, Current Issues in Tourism\, Sus
 tainability) and has received several awards for his research activities (
 e.g.\, Best Paper Award\, Outstanding Contribution in Reviewing\, and a re
 search grant from the Ermenegildo Zegna Founder's Scholarship program). Fi
 nally\, he has been involved with different roles (co-principal investigat
 or\, work package coordinator\, participant) in international and national
  applied research projects. 
DTSTART;TZID=Europe/Paris:20190306T113000
DTEND;TZID=Europe/Paris:20190306T113000
LAST-MODIFIED:20191008T082735Z
LOCATION:Aula A5 DIAG
SUMMARY:The interplay between technology characteristics\, R&D internationa
 lization\, and new product introduction - Luca Ardito\, Università Campus 
 Bio-Medico di Roma
URL;TYPE=URI:http://www.ugovricerca.uniroma1.it/node/17937
END:VEVENT
END:VCALENDAR